The automobile industry is a period of strategic opportunities for marathon Chinese brands

Release time:

Oct 23,2023


From the concept given by the German government, "Industry 4.0" is the fourth industrial revolution led by intelligent manufacturing, which aims to transform the manufacturing industry to intelligence by making full use of information and communication technology and the combination of virtual systems in cyberspace - information and physical systems.

The automobile industry, as a representative of high technical content, high intelligence and high industrial concentration in the manufacturing industry, may become the leading position of industry 4.0.

In Germany, Mercedes-Benz, BMW Group, Volkswagen Group and Bosch have taken the lead in testing water industry 4.0. In China, entrepreneurs engaged in automobile manufacturing have also begun to seriously think about the possible impact and ways of the wave of Industry 4.0.

A small incident at the end of November can be noted. At that time, the reporter came to Zhengzhou Yutong Bus, a leading bus company in China, and met Tang Yuxiang, president of Yutong Bus, during the interview. In the communication of more than 1 hour, Tang Yuxiang's main topic is not the situation of the bus industry, but the "Industry 4.0" that makes him think a lot.

According to the definition of German academia and industry, the introduction of mechanical manufacturing equipment in the 18th century is defined as industry 1.0, the electrification of the early 20th century is industry 2.0, the production process automation that began in the 1970s is industry 3.0, and the Internet of Things and manufacturing services ushered in the fourth industrial revolution led by intelligent manufacturing, that is, Industry 4.0.

Although the name is different, Germany's "Industry 4.0" and the American trend scientist Jeremy? The "Third Industrial Revolution" proposed by Rifkin has many similarities in connotation; For China, this strategy points to the "two integration" under the new industrialization road - In October this year, Miao Wei, Minister of Industry and Information Technology, attended the German Industry 4.0 symposium and said that Germany's Industry 4.0 strategy and China's informatization and industrialization deep integration strategy in many aspects of the core concept, main content and specific practices converge. We can learn from each other.

The key to Industry 4.0 is the integration of software, sensors and communications systems into so-called physical network systems, where products are increasingly conceived, optimized, tested and designed at the intersection of the virtual and real worlds. Regarding the integration of informatization and industrialization, Miao Wei has described that the wide application of information network technology can generate big data in the perception, collection and monitoring of the production process, so that intelligent manufacturing, network manufacturing and flexible manufacturing have become the direction of production mode change.

In fact, for China's manufacturing industry, which is still in the middle of 2.0 ~ 3.0, how to make good use of information technology and Internet technology to turn "Made in China" into "Made in China" is very urgent. In a speech at the beginning of December, Miao Wei specifically mentioned that to promote the "integration of the two", we should take "intelligent manufacturing" as an important entry point, promote the intelligence of equipment and products, transform and optimize the whole process of manufacturing through information technology, and improve the production efficiency and efficiency of enterprises.

Wu Xiaobo, dean of the School of Management of Zhejiang University, also pointed out in a recent public speech that the cross-border integration of information technology and traditional industries will be an inevitable trend in the future, and China's manufacturing industry should pay full attention to the information technology that supports cross-border integration and transform to the direction of customization, intelligent manufacturing and manufacturing services.

Smart factories based on the Internet and the Internet of Things make multi-variety and small-batch production possible. This stems from "a fundamental paradigm shift from centralized control to decentralized and enhanced control" in production, where different production equipment can both collaborate and react quickly to external changes based on big data. This will greatly meet people's intelligent and personalized car needs in the future.

At the intersection of the virtual world and the real world, another possibility is that people manipulate virtual intelligence technology to complete previously difficult processes more accurately, or simplify and restructure previously complicated production processes. BMW's new bumper inspection equipment in Landshut demonstrates this: through a contactless gesture recognition system, the inspection work after the completion of the bumper painting process can be inspected and data recorded by the inspector's hand gesture, achieving efficient and reliable quality control.

The possibility of intelligent production system is that every auto part has its own identity authentication, and runs through its entire production, equipment and service links, which is easy to manage and trace. This possibility has already become a reality in the production line at Bosch's Humboldt plant - all parts have a unique radio frequency identification code that automatically "talks" to checkpoints along the way, thereby increasing production efficiency and economic efficiency across the entire upstream and downstream.